Brand ambassadors handing out product samples at a London street activation

Promotional staffing · UK

Promotional staff and brand ambassadors for UK campaigns.

Brand ambassadors, sampling teams, street teams and product demonstrators for launches, roadshows and experiential campaigns across the UK. Post a job for free and set your own pay rate.

Looking for work instead? Join as talent.

Staff Playbook is a promotional staffing agency built by the team behind Feet On The Street Co. Brands, agencies and venues use it to book approved promo staff who represent the brand properly and turn attention into sign-ups, samples and sales.

The staffing challenges we solve

Representing your brand

Promo staff are your brand face to face. Every talent member is reviewed and approved before they can be booked.

Multi-city roadshows

Campaigns that tour the country need local teams at each stop. Add every location to one brief.

Weekend and launch spikes

Activations often run over a few days. Book by the shift and scale down when the campaign ends.

Sampling compliance

Food and drink sampling needs people who handle product safely. Tell us your requirements and we'll match against them.

Briefing consistency

A campaign only works if everyone delivers the same message. Brief details go to your team before the shift.

Agency workloads

Agencies running several client campaigns can manage every booking from one client portal.

Types of staff available

  • Brand ambassadors

    Articulate people who learn your story and tell it well.

  • Promotional staff

    Flyering, sign-ups and engagement at high-footfall sites.

  • Product sampling teams

    In-store and outdoor food, drink and product sampling.

  • Street teams

    Energetic teams for guerrilla and high-street activity.

  • Brand activation staff

    People to run branded spaces, pop-ups and stunts.

  • Experiential marketing staff

    Hosts and guides for immersive brand experiences.

  • Product demonstrators

    Hands-on demos in store, at shows and at events.

How Staff Playbook works

  1. 01

    Tell us what you need

    Submit your staffing requirements, location, dates and number of workers required.

  2. 02

    We find the right people

    We search our growing UK talent network and identify suitable candidates for your brief.

  3. 03

    Confirm your team

    Review and approve the talent put forward before anyone is booked.

  4. 04

    Get to work

    Staff Playbook helps manage the booking and assignment process, so your team arrives ready.

You can post jobs yourself through the platform and manage bookings in your client portal, or contact the Staff Playbook team for managed staffing support on larger or more complex requirements.

Transparent pricing

Our self-service model is simple: you set the pay, we add our fees, and you only pay for the talent you book. VAT is added at 20%.

See full pricing and calculator
  • Free business registration
  • Free job posting
  • No monthly subscription
  • You set the talent pay rate
  • 20% management fee
  • £5 booking fee per talent member, per shift

Larger or recurring staffing requirements? Managed staffing is quoted individually.

Talk to our team

Why choose Staff Playbook?

  • Built by the team behind Feet On The Street Co., experiential and field marketing specialists.
  • A growing UK-wide talent community of 600+ registered members.
  • Flexible staffing — one person for one shift, or a team across several locations.
  • Talent across hospitality, events, promotional and retail work.
  • Straightforward business registration and free job posting.
  • No monthly subscription — pay only for the talent you book.
  • A dedicated team to support your staffing requirements.
  • Backed by the experience of Feet On The Street Co., established in 2017.

Frequently asked questions

How quickly can I find promotional staff?
Post your job with dates, location, roles and pay rate. We review every brief and come back with suitable talent, usually within one working day.
What types of promotional workers can I book?
Brand ambassadors, promotional staff, sampling teams, street teams, brand activation staff, experiential marketing staff and product demonstrators.
Can I book staff for a one-off activation?
Yes. Book one person for a single shift or a full team for a launch day.
Can I run a roadshow across several locations?
Yes. Add every stop to your brief and we'll look for local talent at each one where possible.
How does pricing work?
Registration and job posting are free. You set the hourly pay rate, and we add a 20% management fee and a £5 booking fee per talent member, per shift. VAT is added at 20%.
Do I need a subscription?
No. There is no monthly subscription — you only pay for the talent you book.
Can Staff Playbook manage a campaign's staffing for me?
Yes. For larger or recurring campaigns, contact our team about managed staffing support, which is quoted individually.
How do I register my business?
Post a job to get started — no account needed first. Your client account is set up from your first job, free of charge.

Need reliable staff? Let's get your team sorted.

Whether you need one person for a single shift or a team of people across multiple locations, Staff Playbook can help connect your business with the right talent.