About
Nine years of showing up.
Staff Playbook is the premium arm of Feet on the Street Co. — built on nearly a decade of supplying experiential staff to brands that don't compromise on standards.
Our story
Built on referrals, not bids.
Feet on the Street Co. was founded in 2017 as a specialist field marketing agency. We supplied experiential staff into food and drink for Mars, Doritos, Vita Coco, Peperami, Jack Link's and the kinds of agencies that win awards.
Nine years on, we've never spent a pound on outbound sales. Every new client came by referral. The same goes for our talent — every member of the roster joined because someone already on it vouched for them.
Staff Playbook codifies that into a platform: a place where premium brands and premium talent meet, without the noise of an open marketplace.
Milestones
A short history.
2017
Feet on the Street Co. founded
A field marketing agency launches in London, supplying sampling and demo staff to UK FMCG brands.
2019
First national campaigns
Multi-city activations for Mars, Doritos and Peperami. The reputation: 'they show up, on brand, every time.'
2022
100% organic growth
Every new client is a referral. The roster grows by invitation only — never an open call.
2026
Staff Playbook launches
The premium arm: a curated platform built for the brands and the talent who set the standard.