Activations · Sampling · Brand Ambassador · London · April 2026
London Marathon Activation
A London Marathon Expo activation at ExCeL London, introducing Truefuels’ energy pouches to marathon runners and providing samples and water bottles ahead of the race.
About the campaign
We partnered with Truefuels at the London Marathon Expo at ExCeL London, engaging with runners taking part in the marathon. The campaign focused on introducing Truefuels’ energy pouches to an active, fitness-focused audience and building awareness of the brand and its products.
The activation
Our brand ambassadors engaged with runners at the Expo, introducing them to Truefuels energy pouches and handing out product samples and water bottles. The activation gave participants the opportunity to discover and try the products while creating positive, direct interactions with the Truefuels brand.
The talent
- 4 brand ambassadors
- 1 cities
- Sampling
- Brand Ambassador
Campaign results
- 1,500+
- Samples Handed out