Activations · Sampling · Brand Ambassador · Wembley, Croydon, Birmingham, Manchester, Sunbury · August 2026
Costco Roadshow
A nationwide Costco sampling campaign introducing shoppers to Spraga Kombucha, with brand ambassadors bringing the product to life through engaging tastings and customer interactions.
About the campaign
Spraga partnered with Costco for a nationwide roadshow designed to introduce shoppers to their range of Kombucha. Brand ambassadors were deployed across multiple Costco locations, creating awareness and encouraging customers to discover and try Spraga for themselves.
The activation
Our brand ambassadors delivered in-store sampling sessions, offering Costco shoppers the chance to taste Spraga Kombucha while confidently sharing product information and answering questions. The team created a friendly and engaging experience that helped drive product awareness and trial throughout the campaign.
The talent
- 10 brand ambassadors
- 5 cities
- Sampling
- Brand Ambassadors
