Activations · Sampling · Brand Ambassador · London · July 2023
London Sampling
A month-long London sampling campaign for Radnor Infusions, bringing the product directly to consumers with a mobile fridge mounted on a branded bike.
About the campaign
Radnor launched a unique mobile sampling campaign across London, running every day for one month. The campaign was designed to take Radnor Infusions directly to busy consumers in high-footfall areas, creating awareness and encouraging product trial.
The activation
Our brand ambassadors travelled across London on a mobile fridge bike, stocked with Radnor Infusions and ready to sample. Each day, the team engaged with passers-by, offered chilled samples and introduced consumers to the range, creating eye-catching and memorable brand interactions throughout the month.
The talent
- 6 brand ambassadors
- 1 cities
- Sampling
- Brand Ambassadors
Campaign results
- 32,000+
- Samples handed out