Activations · Sampling · Brand Ambassador · London · July 2026
Big City Race 2026
A high-energy sampling activation for Oatco Energy Balls at London’s Great City Race 2026, connecting the brand with runners and spectators at Standard Chartered Bank.
About the campaign
Oatco joined the Great City Race 2026 at Standard Chartered Bank in London, bringing its range of Energy Balls to a large audience of runners, supporters and event attendees. The campaign focused on increasing brand awareness and encouraging people to discover Oatco as a convenient energy snack.
The activation
Our brand ambassadors delivered Oatco Energy Ball sampling throughout the event, engaging with runners and spectators, offering product samples and introducing them to the Oatco range. The team created positive brand interactions and helped put Oatco directly into the hands of an active, health-conscious audience.
The talent
- 2 brand ambassadors
- 1 cities
- Sampling
- Brand Ambassador
Campaign results
- 1,500+
- Samples Given