

Activations · Sampling · Brand Ambassador · London · June 2025
Spotify Office Sampling
A targeted office sampling activation at Spotify’s London office, introducing employees to NICK’S range of protein bars and wafers.
About the campaign
We partnered with NICK’S to bring its protein range directly to employees at Spotify’s London office. The campaign focused on increasing brand awareness and giving employees the opportunity to discover and try NICK’S products in a workplace setting.
The activation
Our brand ambassadors visited Spotify’s London office and sampled NICK’S protein bars and wafers with employees. The activation created direct engagement with consumers, encouraged product trial and introduced NICK’S to a new audience.
The talent
- 2 brand ambassadors
- 1 cities
- Sampling
- Brand Ambassadors




Campaign results
- 500+
- Products Sampled
- 800+
- Employee Interactions